Kuddos Dr. Burton

For my last blog post, I would love to give a shout out to Dr. Burton, professor of Social Media Marketing here at High Point University. Exploring the Red Bull Brand throughout this semester has certainly allowed me to evolve in my research and understanding of how vital social media is to . . . the world! Thank you for teaching our class the importance of building our personal brand; my skepticism of social media lightened over the course of the semester because of your insightful lectures on how social media in the future is a definite; therefore, take advantage of the platforms it provides. I speak on behalf of everyone when I say that your enthusiasm for marketing is contagious! Entering the class, I had developed a negative sentiment toward social media and the busy, never satisfying roll it tends to play in people’s minds / hearts. Now, that I have a clearer picture of its importance in community + business + storytelling, etc., I have a refreshed viewpoint! So thank you Dr. Burton for our weekly assignments, enabling us to take our knowledge into the workplace and for your inspiration for building one’s personal brand!